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From workwear to worldwide icon: a brief history of Denim
Few materials have travelled as far, culturally and geographically, as denim. Today it is worn everywhere, by almost everyone, but denim began as a hard-wearing fabric valued for one simple reason: it lasted. The fabric itself is generally linked to Europe. Denim is a durable twill-woven cloth with coloured warp threads and white filling threads, and that its name is said to derive from the French phrase serge de Nîmes. The related term “jeans” is commonly associated with Gen
May 193 min read


GREENDIGO consortium gathers in Copenhagen for first in-person project meeting
On 13–14 April 2026, the GREENDIGO consortium held its first in-person meeting in Copenhagen, hosted by NordicBlue at the BioInnovation Institute. The meeting brought together all project partners for two days of discussion, planning and exchange as the consortium begins work on a new approach to sustainable denim dyeing. GREENDIGO aims to transform conventional indigo dyeing by developing a fully enzymatic, biobased process that can reduce reliance on toxic chemicals and sup
May 122 min read
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