Few materials have travelled as far, culturally and geographically, as denim. Today it is worn everywhere, by almost everyone, but denim began as a hard-wearing fabric valued for one simple reason: it lasted. The fabric itself is generally linked to Europe. Denim is a durable twill-woven cloth with coloured warp threads and white filling threads, and that its name is said to derive from the French phrase serge de Nîmes. The related term “jeans” is commonly associated with Gen
